Sangria, Sol y Siesta: A MAGICAL NIGHT AT THE MAGIC BOX IN MADRID WITH EMA AWARDS 2010

Monday, 8 November 2010

A MAGICAL NIGHT AT THE MAGIC BOX IN MADRID WITH EMA AWARDS 2010

Last night MTV Awards 2010 (also known as EMA) were held at the Magical Box in Madrid, whose ceremony was hosted by the "Desperate Housewife" Eva Longoria, who made 12 costume changes on stage, each one more sexy, but on the red carpet she was undoubtedly the most elegant of all paraded (though there was not much competition, it has to be said, really). She had to co-host Justin Bieber, but through Twitter, which ended, by the way, winning two awards (for best male singer and best artist Push).

MTV Music is the largest chain TV in the world, born in USA in 1981 and EMA (European Music Awards) have been delivered since 1994, the biggest music videos awards in Europe.

The venue began with a performance by Shakira singing "Crazy" and "Waka Waka", a song that, as one would expect, was provided by Eva Longoria to the Spanish victory in the World Cup in South Africa.

The big winner of this latest edition was Lady Gaga, who won three awards EMA: the best song ("Bad romance"), for best female artist and best performer (*). On the contrary, Katy Perry and Rihanna were the big losers, although the former took the prize for best video ("California gurls").

The singer Kesha won the first prize of the night, which was the best new artist. And Paramore, won the award for best alternative music.

Shakira and Bon Jovi took awards recognizing their work, the first recognizing its work in the world of pop and the second for his humanitarian work. Enrique Iglesias won the award for best Spanish artist. And the most clapped of the night were, without any doubt, Kesha and Bon Jovi, who brilliantly closed the ceremony.

Despite some absences, as Lady Gaga, who was in Budapest, or Eminem, Enrique Iglesias and Tokio Hotel, there were some staggering moments, as played by Miley Cyrus, who in his line of trying to shed her teenager image, she exposed part of her anatomy because of a backless outfit, so that a tatoo just below her left breast could be seen... ... And another artist who was not very elegant on the red carpet nor on stage was Rihanna.

The night before and on the same venue night two performances with nationals and international artists took place at the emblematic Puerta de Alcalá in Madrid that drew about 100,000 people eager for good music.