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Monday, 8 November 2010


Last night MTV Awards 2010 (also known as EMA) were held at the Magical Box in Madrid, whose ceremony was hosted by the "Desperate Housewife" Eva Longoria, who made 12 costume changes on stage, each one more sexy, but on the red carpet she was undoubtedly the most elegant of all paraded (though there was not much competition, it has to be said, really). She had to co-host Justin Bieber, but through Twitter, which ended, by the way, winning two awards (for best male singer and best artist Push).

MTV Music is the largest chain TV in the world, born in USA in 1981 and EMA (European Music Awards) have been delivered since 1994, the biggest music videos awards in Europe.

The venue began with a performance by Shakira singing "Crazy" and "Waka Waka", a song that, as one would expect, was provided by Eva Longoria to the Spanish victory in the World Cup in South Africa.

The big winner of this latest edition was Lady Gaga, who won three awards EMA: the best song ("Bad romance"), for best female artist and best performer (*). On the contrary, Katy Perry and Rihanna were the big losers, although the former took the prize for best video ("California gurls").

The singer Kesha won the first prize of the night, which was the best new artist. And Paramore, won the award for best alternative music.

Shakira and Bon Jovi took awards recognizing their work, the first recognizing its work in the world of pop and the second for his humanitarian work. Enrique Iglesias won the award for best Spanish artist. And the most clapped of the night were, without any doubt, Kesha and Bon Jovi, who brilliantly closed the ceremony.

Despite some absences, as Lady Gaga, who was in Budapest, or Eminem, Enrique Iglesias and Tokio Hotel, there were some staggering moments, as played by Miley Cyrus, who in his line of trying to shed her teenager image, she exposed part of her anatomy because of a backless outfit, so that a tatoo just below her left breast could be seen... ... And another artist who was not very elegant on the red carpet nor on stage was Rihanna.

The night before and on the same venue night two performances with nationals and international artists took place at the emblematic Puerta de Alcalá in Madrid that drew about 100,000 people eager for good music.

Puerta de Alcalá

In short, despite some high-profile absences, the ceremony was flawless and very entertaining for pop music lovers.

(Pictures extracted from the MTV Awards website)

(*) EMA AWARDS 2010:

- Best Song: Lady Gaga.
- Best female artist: Lady Gaga.
- Best artist: Lady Gaga.
- Best male artist: Justin Bieber.
- Best New Artist: Kesha.
- Best Alternative Music: Paramore.
- Best New Artist Push: Justin Bieber.
- Best performance hip hop: Eminem.
- Best video: Katy Perry.
- Best live performance: Linkin Park
- Best rock group: 30 Seconds to Mars
- Best Performance Word Stage: Tokio Hotel.
- Best Spanish Artist: Enrique Iglesias.
- Best European Artist: Marco Mengoni.
- First Global Icon Award for his epic
contribution to rock: Bon Jovi.
- Free Your Mind Award: Shakira,
by her commitment to making education
accessible to all children in the world.

You can see below the best video by Katy Perry

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